Erik Johnson
Director of Enterprise Accounts
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Build custom experiences for every client + attain 1 to 1 scalable personalization
Corporate site
Industry report
Product guide
Solution offer
POV / Proposal
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Customer hub
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The story ‣
case study
Global consulting firm
Consulting leader increases c-level engagement with custom POV's, proposals, and customer hubs for top and target accounts.
52%
Increase in late stage conversion rates
60+
Users worldwide
2x
Faster custom content creation speed
The Project
An international consulting company was looking for a scalable way to build Account-Specific content for all their top accounts and vertical targets.
The goal was to increase c-level engagement and stand out from the competition in late stage opportunities
The Problem
Every sales team had a different process for building POV's and account-specific presentations leading to inconsistent branding, siloed processes and a lack of engagement data.
This caused their marketing and design teams to be spread thin and backlogged for weeks.
With over 100 target accounts and even more current clients they needed to find a solution that could maximize internal resources and streamline production without sacrificing content quality.
The Solution
Within 6 weeks of onboarding, their Design team was able to build bespoke POV's and Customer Hubs for their top 20 customers/ target accounts. All through collaboration with Consultants and Portfolio Managers in Brandcast's Content Studio.
This lead to a repository of reusable templates accessible in one location by consulting teams across the globe.
By embedding tracking analytics from Marketo they were able to track a significant increase in c-level engagement and content effectiveness.
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case study
Global consulting firm
Consulting leader increases win rates with customized web-based proposals and grows pipeline with dynamic industry reports.
10x
Increase in click-throughs
25%
Increase in competitive win rates
120+
Global users
The story ‣
The Project
A leading global consulting company was looking for a way to digitally transform their sales organization and make it easier for them to turn their static and boring PDFs and Powerpoints into beautiful reports, sales decks, proposals and one pagers.
The goal was to increase customer engagement and overall conversion rates.
The Problem
Their existing solution, Drupal, proved to be incredibly costly, as developer resources would be needed for every new report, presentation, POV and proposal.
With over 1,000 consultants each with a handful of potential clients they needed to find a solution that was more cost effective and scalable without limiting design freedom.
The Solution
Their Design and Digital teams were able to build a library of custom branded templates for each vertical and solution offering without writing a line of code.
Marketing teams could now produce engaging brand experiences in days leading to higher top of funnel conversions.
Consultants and Engagement Managers used Brandcast's Content Studio to create personalized POV's and Proposals for key accounts leading to higher c-level engagement and increased revenue.
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Embrace the content revolution
Build content that's truly alive
Visually alive
• Build navigation menus, buttons + links
• Add videos, gifs, imagery + animations
• Make all content mobile-responsive
Desktop
Tablet landscape
Tablet portrait
Mobile
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Functionally Alive
• Consolidate all information + ROI data
• Update and add to content at anytime
• Maintain a single source of truth
a solution FOR every TEAM
3x faster content production
Marketing
Consulting
Client Engagement
Business Development
Design
Communications
Partners
Client Success
WHY BRANDCAST?
One platform. Unlimited production. Infinite potential.
Brandcast’s code-free Web Content System gives you the tools you need to control every digital interaction.
My Brandcast
Strategize with centralized visual management
Design Studio
Templatize an extensive repository of brand assets without code
Content Studio
Personalize content with ease at enterprise scale
SFDC App + API
Automate production with Salesforce or from any custom database
Brandcast’s customer success team will help you maximize ROI while our IT infrastructure ensures optimum performance.
Support + success
Hands-on and customized
- A personalized onboarding plan
- A dedicated success manager
- Quarterly business reviews
- Brandcast support center
- Brandcast University
- In-app live chat
IT management
Simplified + cost effective
- Integrations with your tech stack via our open API
- Unlimited storage and hosting on AWS
- 100% serverless architecture
- Embeddable 3rd party apps
- Automatic SSL certificates
- 99.99% uptime
